Work Experience

Smaato                                                              

New York, NY    
Manager, Business Development of Supply Partnerships – Work with mobile app developers and mobile website creators to utilize Smaato's industry leading mobile ad server and mobile ad exchange to monetize their mobile inventory. 

Initiative                                                              

New York, NY    
Digital Media Supervisor – Supervisor on FDA Center for Tobacco Products, anti-smoking campaigns
Supervise and manage team running national campaign targeted to at-risk teens (12-17) utilizing video, display, social, audio and custom partnerships
Manage all aspects of internal media planning processes and manage client deliverables/inter-agency communications 

BPN – (Brand Programing Network)                                   

New York, NY    
Social Media Supervisor, North America – Created the Social Media Strategy division at BPN to lead client strategy and brand integration
Managed a team of media planners and social community managers
Ran DR focused social media campaigns to promote season pass tickets that generated over 300% ROI
Worked across multiple brands and new business at BPN including Six Flags, Labatt Blue, Seagram’s Escapes, Café de Colombia, IHOP and Hillshire Farms
Negotiated rates with multiple digital partners and buying models (CPM, CPC, CPE, ER, VCR, 100% Viewable, GRPs, CPA, etc.)

bustripping LLC                                                                

New York, NY    
Founder & CEO – Founded and launched the first meta-search engine for long distance buses in the United States
Created a website and iPhone application that allows travelers to compare bus tickets side-by-side
Handle all aspects of the company including legal fillings, negotiating partnerships, advertising and promotion, event planning, press, accounting, analytics, social media management, monetization, investor relations and all other necessary tasks

Universal McCann/BPN                                                

New York, NY    
Sr. Digital Associate – Digital Media Planner for Six Flags Amusement Parks & North American Breweries at Universal McCann. Transitioned to BPN when it was created and continued in the same position with the same clients
Managed strategy for Six Flags campaigns focused on both awareness and direct response KPIs
Worked with multiple digital partners to run geo-targeted campaigns utilizing rich media, video, standard units, social and search ads across all devices

The Media Kitchen                                             

New York, NY
Associate Strategist – Responsible for display media planning and buying for William Grant & Sons. 
Responsible for digital planning, account billing, RFP creation, digital spec sheets and ad operations, including traffic and reporting
Programs used: Google Adwords, Sysomos, Atlas (Microsoft), Excel, PowerPoint

QCI Direct                                                            

Rochester, NY
Search Marketing Manager – Managed B2C search and email marketing campaigns and helped created a wholesale site designed to increase B2B sales

Xerox Corporation                                            

Rochester, NY
Intern: Global Accounts Department and Global Pricing Department - Led and completed global supply chain research project to help the Global Pricing Department make more informed decisions and enhance competitiveness. 

Business Organizations

Possibilities Without Borders                                                    

College of Charleston - Charleston, SC
Founding member of organization designed to provide educational resources and training to students and entrepreneurs in a number of African nations
Currently working with board of directors on creating a social media plan to increase reach and exposure of organization to attract new members and increase fundraising

Delta Epsilon Chi (DECA)                                                               

College of Charleston - Charleston, SC
Vice President and Founding Member - Established College of Charleston Chapter, September 2009, of a student run business club focusing on marketing and sales

SIFE (Students In Free Enterprise)                                                    

College of Charleston - Charleston, SC
Technology For Africa Project - Served as Webmaster and Publications Coordinator for eight-member team. Raised $53,000 to purchase 24 computers and set up three computer labs in Cameroon, where the team traveled to train local students about entrepreneurship
First Place (2009) SIFE Regional Competition - Placed in top 32 teams nationally at National Competition
First Place (2008) SIFE Regional Competition - 3rd Runner-up in respective league at National Competition

Leadership Experience

AEPI Fraternity, College of Charleston                                             

College of Charleston - Charleston, SC
President - 2008/2009                                          
Secretary - 2007/2008

Collegiate DECA, College of Charleston                                             

College of Charleston - Charleston, SC
Vice President / Founding Member – 2009-2010

Education

College of Charleston                                            

Major:  BA, Business Administration – Marketing Concentration
Athletics:  Men’s Swimming (NCAA Division I) - 2008 and 2009 CCSA Conference Champions
Clubs:  Alpha Epsilon Pi, SIFE (Students In Free Enterprise), Collegiate DECA